We placed an image of the female, the same one that we used of her on the front of the digipak as this gave us brand identity. The facial expression is simple as this allows the audience to focus on all of her face, and we wanted to have her direct eye address with the audience as well, as this created a more personal feel. The typography that we have used is the same as what we have on the digipak, as again this is brand identity and also we felt that the font stood out against the background. The colouring of the font would be black for the writing 'On My Own' and then red writing for 'Alice Hare' as these two colours contrast each other, and they both stand out from each other. We wanted to place the 'On My Own' title at the top of the advert so this framed the image of the female, and then placed the 'Alice Hare' writing underneath her face where her neck is, and this again frames the face. We placed the facebook and twitter logos in the bottom left hand corner as we thought that this was more appropriate for the pop genre adverts compared to what a rock or indie advert.
Our second draft had more information on it, but we showed the class this idea they felt that there was too much for a pop magazine advert, and it was too much information and pop adverts tend to have a little bit less information. They did think the idea of including other hit singles that have been popular with the target audience before is a good idea, because if they know other songs and like them they will want to buy the album to see more. Placing an image of the female in the centre of the picture allows the audience to know that she is the main focus.
After all this feedback we felt that it would be better to go with the first draft as this matched our genre better, and the class felt that it portrayed the female artist more positively and would attract a larger audience than what the second draft would, even though they said they liked things on the second we could try and include them on the first.
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