Final magazine advert

Changes that we made:

• We felt that the website address was too big, as this information isn't as important as everything else on the advert, so we made this smaller, and placed it closer to the bottom so it stood out more against the colour of her hair.
• We changed the writing 'Follow her' to 'Follow her on' so that it was clearer to the audience where it would be possible to see more from the artist on other sites.

This is our final magazine advert. We decided to have the same image as we had on the front of the digipak as this would create brand identity, and the audience would be able to associate both products with each other. Also the image of the female artist filled the whole advert so this implies that she is important, the direct eye address with the audience allows them to feel closer to her and she is attracting their attention. We placed the 'Out Now' writing in red, and we used the same font that we used on the digipak again to create brand identity and also the red draws the readers eye into the image. We then placed the 'Alice Hare' and 'On My Own' writing in the top right of the advert and placed them in red and black to both contrast with each other. The connotations of red imply love and romance, which is one of the main themes of the song and the connotations of black imply the heartbreak and loss and this is again showed in the song and we thought both colours are used well and help imply the themes of the song, and again this is the same colouring and font that we used in the digipak. We decided to use a quote from a pop magazine 'Heat' and we thought it would be a good idea to include one because it shows that other people have listened to the song and watched the video, and they liked it and gave it a high rating and this would have a high impact on whether people would buy the album or not, because if it was a low rating it wouldnt have much impact on whether they just glanced at the advert or bought the album. Another way to help the audience decide whether to buy the album or not, is the rating stars as if it was a low amount of stars this would show that it isnt a very good song, whereas having more stars would show that it is a good song, and this would influence the choice of the audience. Having other ways to contact the artist to see more about her and more songs, we chose to have the 'Facebook' logo and 'Twitter logo on the bottom, and these are both social networking sites that our target audience spend a lot of time on talking to friends. Again the website address at the bottom of the advert is another way that the audience can contact the artist, and we chose to place this on here because after looking at other adverts in our genre we saw that they all provided a website address, and we wanted to stick with the generic conventions of pop adverts so we placed one on as well.

Overall I feel that this magazine advert does a good job of promoting the artist successfully, and the audience are able to see brand identity clearly as we have used the same picture on the front of the digipak and the advert. I also feel that it doesn't give too much away about the music video, as this is what i wanted to happen as this causes enigma and leaves the audience thinking what is about to happen and how will see cope? The colours and quotes used help influence the audience whether to watch this video or not.