Good points:
- They liked the close up of the female in the centre of the advert, and we thought the best way to get the audience's attention would be to use direct eye address
- The class thought that the image of the female, is the same one that we used on our digipak so there is brand identity and they would be able to identify with the other products as well.
- Placing the magazine reviews at the top of the advert showed the audience that other people had rated it high, and this would make them want to buy the album.
- They thought that we had promoted the female artist positively, and this was evident in all of our products.
- Placing other song's that have already been released that appear on the album would make them want to buy it more.
- They felt that the best font to use would be the same font that we used on the digipak, as this was brand identity, compared to the font that we was going to use that was different
- It was better to keep it simple yet effective instead of trying to fit loads on all at once.
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