Ex Student magazine advert analysis

I chose to analyse this magazine advert, as it was in my chosen genre. The main image used, is taken from the music video so i felt that this helped me to identify with both the music video and the digipak. I felt the image that they chosed helped sum the whole video up, as it shows the female sat on the floor with the camera pointing down onto her so the audience is looking down to her, it could also match the way she is feeling as the song is about heartbreak and you feel down after you've lost someone you love. Having the wooden marinettes in the bottom left of the image also shows that she is being controlled by something, again this is something that happens in relationships. The black writing of 'Avril Lavigne' stands out against the pale colour of the wood, and then it contrasts with the red colouring of 'My Happy Ending'. The typography used is simple but effective, as it didnt want to take away any focus from the female, but it told the audience the name of the song. Placing the magazine review on the top of the advert, and placing the stars in red help it to stand out, and therefore the audience can see how many stars it has been rated. Placing the words ''Her best yet - Kerrang'' in the top right corner show that Avril Lavigne is a famous and well known rock/punk singer, and placing good reviews is only going to want the audience to see it if other people think it is good.

Overall i think that this magazine advert is good because it allows the audience to identify with the music video and the digipak together as the image used allows this to happen. Its also simple but yet effective as placing the reviews on the top of the advert make people see that other people and famous magazines have rated it highly would make them want to see it, and buy it as well.