Target Audience Research

When researching our target audience,we used 'Bauer Media' to help us see what audience profiles would match our chosen genre.

We found that the music channels we researched were all aiming at the same sort of target audience, and again this fitted with the chosen audience for pop which is the genre we have chosen to do, and this helped us decide what our target audience should be
The common thing among these brands were that they were all well known, and that teenagers use some of these sites daily which again helped us decide what place would be best to advertise our music video. The research on music consumption helped us the best on deciding what place would be best to advertise our music video because it showed us how much each was used, for example the internet was heavily used compared to magazines which was the least used. So it wouldnt be a good idea to place adverts for music videos in a magazine as it wouldnt reach a large media audience and therefore not many people would know about it.
These findings will help shape our product because it has given us a clear understanding of how much and where the media is consumed, and where the best place for us to put adverts would be, and also what brands are well known to the teenage population that we might not have known before.
The sort of thing that our target audience expects is things such as places that have the latest fashion trends and celebrity gossip and up to date music. Kiss listeners have 'a work hard, play hard attitude and they are career focused and want to get the most out of life'. The channel plays music throughout the day which attracts more listeners to the channel.