Target Audience Considerations

Our initial target audience is young teenagers aged 16-34, both males and females as this song would appeal to both genders. We took into consideration both demographics and psychographics and this is what we decided on as a group:

Demographics:

• Age - teenagers aged between 16 and 34
• Gender - both males and females as pop applies to both genders
• Ethnicity - doesnt matter what ethnicity the audience is
• Social Class - ABC1, more higher social class people

Psychographics:

• Interests - In the pop genre, and liked keeping up to date with all the latest fashion and celebrity trends, shopping, spending money, girly days at the spa with their friends.
• Attitudes - gossipy, fashion conscious, care free
• Opinions - care about the fashion industry, open minded and speak what they think but care about other people's opinion as well