Target Audience

After doing some research on 'Bauer Media' and other webistes we have decided to lower our target audience from 16-34 to 13-25 as we thought more younger teenagers and young adults would be more likely to listen to songs from the pop genre compared to older adults. After carrying out some interviews with people from our target audience, they thought that young teenagers would listen more to pop as it appeals to them as people, as the song could be about heartbreak and a lot of teenagers have been through that.