Target Audience Member Profile

This is Dec on the left and me, and then Becky on the right
I have chosen to interview two people that both matched my target audience, one female and one male so that we got both genders opinions on the pop genre.
I have chosen to interview Dec as he is male, aged 17 and likes pop music, and i have also chose to interview becky as she matched the target audience member as well. I thought it would be a good idea to interview both a male and a female as then i could get opinions from both genders

1. In a pop song, what features do you think are the most common?
     Dec - Girls
     Becky - Attractive girls and males
2. What is your favourite pop song and why?
     Dec - Bruno Mars - grenade because it expresses how much he loves her but she will break his heart by cheating but after that he will still love her
     Becky -  The Wanted - glad you came because the song has a good feel to it and most teenagers could apply to the males situation in the song
3. Why does pop appeal to you and why?
     Dec - Pop appeals to me because it allows all teenagers to fit in with the song as different people interpret it different ways
     Becky - Pop appeals to me because it allows people to express the way they feel through song
4. Do you think pop songs appeal to teenagers lives today and why?
     Dec - I think pop songs appeal to teenagers because it can express how they feel
     Becky - Yes, as it can apply to anyone of any age and pop is a large genre so can include a large variety of song
5. What do you think are the expectations of a pop genre song?
     Dec - I think the expectations of a pop song is to show enjoyment of life and show your feeling in your own way
     Becky - I think the expectations of a pop song is to show how a teenagers life is really like, without having stereotypes of chavs and yobs affecting what a teenager should really be like
6. What is your overall opinion on pop?
     Dec - My overall opinion of pop is that it can be enjoyed by everyone and it brings people together
     Becky - My overall opinion of pop is that it can be interpreted differently by everyone and that it brings teenagers together
7. What would you say is the target audience for pop songs?
     Dec - Teenagers around 13-25 as they are more likely to appeal to the themes of the songs more than what older adults would.
     Becky - Younger teenagers to around young adults as more song themes appeal to that sort of age
8. What tv channels are you most likely to watch during the evening?
     Dec - I spend evenings on my laptop on skype and facebook so if i have the tv on its on music channels so i can listen to music
     Becky - It depends on what days cos i watch the soaps and music channels
9. How would a pop music video attract you to watch it?
     Dec - There would have to be pretty girls and a good theme to the song, and also the tune would have to be catchy.
     Becky - Have to be hot guys and a good storyline to the song, and something that I could relate to in my life
10. What inspires you to listen to pop music?
      Dec - I guess its because every teenager can relate to pop at one point in there life, so thats why i listen to it
      Becky - Because its the one type of music that is so popular and has a large listening audience and some teenagers can relate to some songs
11. Where would you go to find your music?
      Dec - It depends really, because i go onto youtube and listen to music and then if i like it i will download it off itunes and then onto my phone. But if im not on the computer then i will watch music channels like 4 music and viva or capital fm, because they tend to play up to date music all the time. When im in the car i always have capital on, because it plays up to date music all the time
     Becky - Either off youtube or itunes if im on a laptop, or sometimes through spotify on facebook, and when i havent got access to a computer or the internet i go on tv channels like 4 music or capital because they play up to date music all day and dont have ad breaks that get in the way all the time, but if not then i download music off itunes and onto my ipod so i can play music wherever i go.
12. Why do you feel the sites you have said in the previous question are the best place to listen to music?
       Dec - I feel that 4 music and viva are a good choice of listening to music because it always plays up to date music and the people that work on the show are the sort of people that teenagers could get on with as they are around the same sort of age as the listeners, also the topics that they talk about are the sort of things that all the audience can apply themselves too, for example party's, romance, love life, work, school/college are all things that teenagers do.
     Becky - I feel that youtube is the best choice of listening to music on the internet because you get a wide variety of choice and there are no ad breaks in between music videos, and it is just your music that you want to watch. I also feel that 4 music is a good choice when im watching the tv because its a channel thats more aimed at my sort of age, and it doesnt have as many reality programs that other music channels do, so it is just music you watch.


Overall, after conducting this questionnaire to people in my chosen target audience i felt that the things that they said were helpful and i took into consideration the things they said they wanted to see in a music video of the genre we have chosen. For example question 9 was a main question because without knowing how people are attracted to music video's we wouldnt know how to attract our target audience to ours. I think asking both a male and a female's point of view allowed me to get a wider range of feedback from both genders so we knew what each gender wanted.