How And Where Would You Go About Reaching Your Audience?

When conducting our research we found out that teenagers and young adults spend on average about 31 hours a week on soical networking sites and the internet, so we thought the best place to advertise our music video and reach our target audience would be on the internet on sites like facebook, twitter, skype and youtube. Our target audience tend to be more socialable people as they spend more time talking to friends online and playing music at the same time. When we interviewed two people from our target audience they said that they spend about 5 hours a night on facebook, skype and youtube, and throughout a day they are on their phones checking all these sites.
Also when we interviewed people from our target audience, we found that they were more socialable people as they spent a lot of their free time on social networking sites, and that they enjoyed a large variety of music even if they didnt listen to the same genre all the time. Some of the questions that I asked my target audience are:

• where would you go to find your music?
• Why did you chose the sites you have?

The responses we got were places such as: youtube, spotify on facebook, itunes, 4 music, viva, and capital. They said that they chose places like 4 music, viva and capital because they always played up to date music throughout the day and the people working on the show were the sort of people that teenagers could listen to and understand as they were around the same age as the listeners, and also the conversation topics that they got the audience to call the show and tell them their story's were things that all teenagers were doing all the time, for example partying, school or college, their love life, general day to day life, and what sort of jobs they do. My target audience also said they chose youtube and spotify on facebook because they were able to create their own playlist online of their favourite music without hearing songs that they didnt want to do, and they could watch video after video on youtube without having advert breaks inbetween each video which is what happens on programs like viva, and you can watch any music video that you wanted to from any year or artist. Also they said when they were in the car the music station that they had on all the time was capital, as it again played up to date music all the time and it didnt have loads of ad breaks in between each song, and the people that worked there were again the same age as the listeners or either well known celebrities that came in some days and did an interview.

We would target our audience by using adverts and posters down the side of their facebook/twitter/skype and youtube homepages, and we would make the poster appeal to them by showing the main protagonist in the video. We could also use posters of the music video, and show it differently compared to music video adverts we see on facebook now, so that ours stands out and grabs more peoples attention.

Another place we could advertise our adverts for our music video would be on television on certain channels that our target audience would be more likely to watch. When we conducted our research we found out that teenagers would more likely watch music channels for example viva or 4 music instead of show, as they tend to be more socialable people who enjoying keeping up to date with fashion trends and the latest music out. Young adults also like to watch music channels but also like to watch the soaps on an evening, so the best place to advertise on the tv to target all our target audience would be on music channels, and the ones that are more popular with our audience are 4music and viva.