Purpose of a music video

The purpose of a music video are to:

• To sell the song, invoke a reaction so it leaves you remembering the song
• To give the listener a better understanding of the song( if the song is narrative)
• To promote the artist
• To entertain the listeners( to show off any other talents the musician may have for example dancing or acting)
• To sell Cd's and DVD's to viewers. Creating a memorable visual to the song increases its chances to sell

Despite all of these being factors in why a music video is important, some people may argue that the end result still has to serve one purpose: promotion. The music video to a song is a promotional tool for the artist. It sometimes serves as a conduit to attention from a label, but more often it is a catalyst for cd sales or artist song downloads.